Social media marketing

Dotpoint can develop web content to support social media marketing on Facebook, Twitter or your Blog. Members of our Melbourne team have developed social media strategies for GM Holden and NEC.

We believe that quality content lies at the heart of any successful social media strategy, but generating tweets and updates which engage followers long-term and support business or marketing objectives is a skill.

Successful social media marketing requires content which is consistent, reinforces core messaging and drives traffic.

Strategies for social media marketing
Dotpoint can develop a practical plan for your business that identifies the types of content you should be posting, how often and to which channels – enabling you to maximise stakeholder engagement.

We can provide:

• Content strategies that maximise engagement for the minimum investment
• Topic research and recommendations
• Tweets and update schedules (e.g. weekly)
• Stock content to ensure a consistent flow of information even in quiet periods

Content for social media marketing
The content that your tweets and updates drive people to is arguably more important than the posts themselves. If website or landing page content is poor, levels of engagement will drop.

We can also provide:

• Landing page content, including download materials like case studies and whitepapers
• Product page content which reinforces your posts

Account management and monitoring
Managing and monitoring social media channels is a time-consuming task, but one which pays dividends if you need to respond to an issue quickly. We can provide:

• Fully-managed posting at scheduled times
• Comment and buzz monitoring
• Draft responses
• Professionally managed using Hootsuite
  Tips and advice on social media marketing
  For tips and advice on social media marketing visit the Dotpoint Blog