JAN 2, 2012: Over time websites inevitably become bloated. Pages are published and stored on servers, and even if they’re not appearing on your site, you can bet Google is still indexing them.  So how can you ensure your website stays lean and delivers the

Dec 9, 2011: I have been an active user of Twitter since June 2007. A lot has changed in that time, but the one challenge that has not gone away, is how to reduce the amount time spent on Twitter each day. For most of

Nov 30, 2011: WordPress is a very powerful tool, but claims of ‘one-click’ installation should be taken with a pinch of salt. From choosing the right template to picking the right plugins, there are many decisions which need to be made. I launched my business

Nov 23, 2011: Despite its growth, popularity and proven benefits, there are still marketers out there struggling to justify why their company should have a social media presence, or how they should integrate it into their wider marketing strategy. Each month we pull together some

Nov 16, 2011: Office parties, family reunions and the odd glass of Christmas cheer – it sounds so good. But before you wind down and mentally check out in the lead up to your annual leave, spare a thought for the sites, accounts and web content,

NOV 9, 2011: Two years ago I was faced with a website that had not been touched in five years. The whole thing needed burning down and building again. This included the Content Management System (CMS) which had had its code prodded and poked so

NOV 2, 2011: This week I was asked by Fairfax Media to comment on how Qantas had used Twitter to support online communications during its recent crisis. I was asked by journalist @ashermoses for my perspective on the different styles and tones used by Qantas and

OCT 30, 2011: Unless you have been sleeping under a very large rock, you have heard that Qantas has grounded its fleet crippling Australian and international air travel. For Qantas and its communications team, this is a career defining moment. This crisis will be spoken

OCT 26, 2011: Despite its growth, popularity and proven benefits, there are still marketers out there struggling to justify why their company should have a social media presence. To the converted, this may sound silly, but I meet people in businesses of all sizes who

OCT 17, 2011: Managing the launch of a website, especially in a large organisation, is a very tactical process. Get it right and you will be basking in complements, but get it wrong and you may find yourself trying to tame a very unruly and

OCT 12, 2011: The last thing you want to do is annoy your followers, but if you tweet, update or post too often, this is exactly what you’ll do. We’ve all followed someone on Twitter only to be searching for the ‘unfollow’ button when it

OCT 10, 2011: Like all communications, one of the keys to success on Twitter is consistency. No matter how clever or impactful your tweets are, if you are not tweeting on a regular basis, your brand will lose traction, and most likely followers. > Subscribe to